Logo Redesign, Website Development and Promo Video Production for Xpand, a Product and Service IT Company xpandsoftware.com
company
Xpand is a software
development company
that assists businesses all around the globe with resource planning
and customer communication in virtue of Microsoft Dynamics systems.
To succeed in it, Xpand installs, updates and supports Microsoft ERP-
and CRM-systems, as well as it develops brand new products.
Previously, Xpand was
a part of Xolyd, a mother
company group.
Once became independent, the Xpand team decided to stay
ahead of the curve and improve their credibility.
It was agreed that the company had to rebrand itself on the market,
so it badly needed to have its logo redesigned, corporate website
developed and promo video created.о відеоролика.
We updated a corporate logo
yet leaving it familiar enough
for existing
and prospective customers.
To showcase a brand
value and its spirit
was the primary
goal of the video.
Here we created an inspirational life story of Xpand team,
showed their passion to the work they did and results orientation.
A prospective customer had a chance to meet real people who would
handle his tasks.
Moreover, such a promo video could deliver company’s
value at various IT expos and events and would be a great emphasis on
a corporate website.
Extensive banners on the website pages showed us the real faces - the true photos of people who had left their feedback about products and services. One could also get acquainted with team work behaviour by watching a video in the “Why us” section. All these techniques were aimed at highlighting the company’s credibility and transparency and therefore enhanced brand perception among potential customers and partners.
The key website functional feature was an ability to send a detailed enquiry for software update cost calculation. A customer could fill in the brief and attach all the necessary files. Due to this option Xpand team would be able to receive well-structured information and promptly make a cost sheet and launch its works.
We made a unique set of icons: all of them were
created in a unified manner using a modular design.
We also developed a detailed UI Kit with interface
elements in all forms.
The website had responsive
design so that it could identically function across all
devices leaving its own structure, transparency and
design concept well preserved.
Website
We created a website
using light, minimalist design
with familiar corporate identity. Its home page had a landing page structure so that it could gradually guide visitors through the company’s life story. In more detail the certain milestones were duplicated in menu sections.
